Sugarman, Joseph
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Americas Top Copywriters: The Ultimate ... Copy from One of America's Top Copywriters
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- ISBN 13:
- 9780470051245
- author:
- Sugarman, Joseph
- format:
- Paperback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2006
- Pages:
- 360
- Dimensions:
- 18.54 x 2.29 x 23.11 centimetres
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Adweek Copywriting Handbook: A practical guide to writing effective advertising and marketing copy. This book provides proven guidelines and expert advice from a renowned copywriter, helping you to craft copy that will entice, motivate, and drive sales.
Whether you're looking to break into the advertising business or improve your existing skills, this comprehensive resource is an invaluable companion for achieving unlimited success.
With its focus on practical, actionable advice, this handbook is an essential tool for anyone involved in writing advertising and marketing copy.
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