Bly, Robert W

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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ISBN 13:: 9781250238016
author:: Bly, Robert W
format:: Paperback / softback
publisher:: St. Martin's Griffin
language:: English
Publication Year:: 2020
Pages:: 496
Dimensions:: 20.8 x 13.5 x 3.6 centimetres (0
Genre:: Business,Communication, Business,
Condition:: New
Availability:: Item usually sent within 6 working days

£14.74

Current Stock: 5

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Description

Description

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells is a comprehensive guide for anyone involved in writing or approving copy. It reveals dozens of copywriting techniques to help you create clear, persuasive, and effective ads, emails, and websites that drive sales and attention.

Inside, you'll find expert advice on crafting headlines, generating sales, and boosting landing page conversion rates, as well as tips for creating powerful lead magnets and writing compelling copy. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, covering topics such as content marketing, online videos, and high-conversion landing pages.

With its updated resources and indispensable guidance, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy, making it a valuable resource for copywriters, multichannel marketers, creative directors, and anyone looking to improve their writing skills.

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