Shaw, Mark

Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing

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ISBN 13:
9781529420241
author:
Shaw, Mark
format:
Paperback
publisher:
Laurence King
language:
English
Publication Year:
2022
Pages:
240
Dimensions:
24.6 x 17.3 x 1.9 centimetres (0
Genre:
Business, Marketing, Advertising,
Condition:
New
Availability:
Item usually sent within 10 working days
£19.25

Description

Crafting compelling written content is within reach with this revised edition of Copywriting. Gyles Lingwood and Mark Shaw guide you through simple techniques to write strong copy for various media, including digital platforms, branding, advertising, and more. The book incorporates new interviews and case studies, as well as step-by-step processes and illustrated examples of successful campaigns. You'll learn how to write content quickly and effectively using a series of exercises. This updated edition provides valuable insights into the world of copywriting, making it an essential resource for anyone looking to improve their writing skills. With practical advice and real-world examples, Copywriting Third Edition is a valuable tool for professionals and individuals alike seeking to enhance their written communication skills.

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