Heath, Chip

Switch: How to Change Things When Change Is Hard

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ISBN 13:: 9780385528757
author:: Heath, Chip
format:: HardBack
publisher:: Broadway Business
language:: English
Publication Year:: 2010
Pages:: 320
Dimensions:: 21.1 x 15 x 3 cm
Genre:: Business / Economics / Finance
Condition:: New
Availability:: Item usually sent within 6 working days

£21.66

Current Stock: 4

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Description

Description

Change can be difficult to implement and sustain, but it's not impossible. According to Chip Heath and Dan Heath, two authors who have studied how people make lasting changes, the key is to understand the conflict between our rational and emotional minds.

This conflict can hinder change efforts, as our rational mind may want to adopt a new practice or behavior, while our emotional mind prefers the comfort of routine. However, by uniting both minds, individuals have achieved remarkable results in various areas, such as medicine, household organization, and customer service.

Switch offers a compelling narrative that sheds light on how we can effect transformative change. By understanding the pattern behind successful changes, readers can apply these insights to make meaningful changes in their own lives or organizations.

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