Centola, Damon

Change: How to Make Big Things Happen

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ISBN 13:: 9781529373387
author:: Centola, Damon
format:: Paperback / softback
publisher:: John Murray Publishers Ltd
language:: English
Publication Year:: 2022
Pages:: 352
Dimensions:: 19.6 x 12.4 x 2.6 centimeters (0
Genre:: Business, Marketing, Advertising,
Condition:: New
Availability:: Item usually sent within 2 working days

£12.24

Current Stock: 2

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Description

Description

Change: A New Theory for Understanding Social Change Damon Centola presents a groundbreaking theory that challenges our understanding of how change happens. Drawing on his deep experience and research, Centola reveals the complex ways in which social networks guide our responses to new ideas. By examining examples from various fields, including technology, finance, and health, Centola shows that beliefs and behaviours are not transmitted in simple ways. Instead, our social networks play a crucial role in shaping our reactions to change. This paradigm-shifting approach offers a fresh perspective on the science of networks and its applications for understanding and driving lasting change. With accessible research and engaging examples, Change provides a new framework for thinking about how we can create meaningful change in our individual lives, businesses, and societies.

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