Karg, Adam

Strategic Sport Marketing

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ISBN 13:
9781760878801
author:
Karg, Adam
format:
Paperback
publisher:
Allen & Unwin
language:
English
Publication Year:
2022
Pages:
308
Dimensions:
23.4 x 15.6 centimetres (0.45 kg
Genre:
Sports & Recreation, General, ,
Condition:
New
Availability:
Item usually sent within 10 working days
£54.09

Description

Strategic Sport Marketing by Adam Karg, David Shilbury, Hans Westerbeek, Daniel C. Funk and Michael L. Naraine is a comprehensive guide to developing and executing successful sport marketing strategies. This fifth edition integrates sport marketing frameworks, theory, and practical cases to provide students and practitioners with a clear understanding of contemporary sport markets, consumer behaviour, and best practices in sport marketing. The book offers a diverse set of case studies from various sports and events, including Australian Rules football, European soccer, Russian hockey, Grand Slam tennis, and the National Basketball Association. It also explores the increasing focus on data and digital communications and media delivery of sport, reflecting the growing importance of technology in sport marketing. This edition is designed to encourage critical and practical thinking and problem-solving, helping readers improve their real-world professional practice. Suitable for students of sport marketing and management, as well as practitioners engaged in the marketing, promotion, or communication of sport organisations or brands, this book provides a valuable resource for anyone looking to develop effective sport marketing strategies.

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