Hanlon, Annmarie
Digital Marketing: Strategic Planning & Integration
- ISBN 13:
- 9781529742800
- author:
- Hanlon, Annmarie
- format:
- Paperback / softback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 480
- Dimensions:
- 24.6 x 18.9 x 2.5 centimeters (0
- Genre:
- Business, E-Commerce, Internet Marketing,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Digital marketing planning and integration is made accessible in this comprehensive guide. Covering all aspects of digital marketing from social media to objectives and analytics, the book provides tools to help implement your own plans and strategies. New discussions and research have been added to the second edition, including topics such as digital privacy, influencers, social listening, and the gig economy. The book is supported by case examples from 28 global companies and brands, providing real-world scenarios to apply your learning. Suitable for digital and e-marketing courses at all levels, this book also offers online resources, including PowerPoint slides, an Instructor's Manual, quizzes, recommended video links, and free SAGE Journal articles.
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