Review, Harvard Business
HBR's 10 Must Reads on Strategic Marketing
- ISBN 13:
- 9781422189887
- author:
- Review, Harvard Business
- format:
- Paperback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2013
- Pages:
- 256
- Dimensions:
- 13.7 x 2 x 20.6 cm
- Genre:
- Business, Finance & Law, Management, Management Skills,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Stop pushing products and start cultivating relationships with the right customers. This collection of 10 articles from the Harvard Business Review archive provides the insights and advice you need to reinvent your marketing by putting it and your customers at the center of your business.
Leading experts share their expertise on how to figure out what business you're really in, create products that perform the jobs people need to get done, and deliver superior value to your customers. You'll also learn how to tap a market that's larger than China and India combined, and end the war between sales and marketing.
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