Dzamic, Lazar
The Definitive Guide to Strategic Content Marketing
- ISBN 13:
- 9780749482220
- author:
- Dzamic, Lazar
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 288
- Dimensions:
- 23.39 x 15.6 x 2.01 centimetres
- Genre:
- Business, Communication, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understand content marketing from multiple perspectives with this comprehensive guide. Written by leading academics and industry experts, it brings together diverse views on key topics such as content monetization, native advertising, and measuring results. This book provides a balanced view of the subject, structuring discussions around relevant subjects to help you cherry-pick the most useful insights for your marketing initiatives. With contributions from prominent brands and agencies, it offers a unique resource for marketers looking to apply the latest strategies in their own work.
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