LaBelle, Sara

Strategic Communication for Organizations

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ISBN 13:
9780520298521
author:
LaBelle, Sara
format:
Paperback / softback
publisher:
University of California Press
language:
English
Publication Year:
2020
Pages:
368
Dimensions:
23.5 x 19.1 x 2.3 centimetres (0
Genre:
Arts & Photography,Language Arts, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£53.85

Description

Strategic Communication for Organizations provides a comprehensive understanding of strategic communication in various organizational settings. This textbook is suitable for both students and practitioners, offering insights into how theory and research from communication studies can support organizations across different business sectors. The book focuses on message design, providing introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication. It explores how theory and research can be synthesized to inform modern communication-based campaigns. By synthesizing these elements, readers will gain the skills to develop, implement, and evaluate messages that align with an organization's needs, mission, and vision. This book is designed to help readers discuss how to create effective communication strategies for internal and external audiences, reaching and influencing their target groups.

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