Ragas, Matthew W.

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders: 2014

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ISBN 13:
9781349481880
author:
Ragas, Matthew W.
format:
Paperback
publisher:
Palgrave MacMillan
language:
English
Publication Year:
2014
Pages:
211
Dimensions:
21.59 x 13.97 x 1.35 centimetres
Genre:
Business, Management, Strategy,
Condition:
New
Availability:
Item usually sent within 4 working days
£51.96

Description

Business Essentials for Strategic Communicators provides communication professionals and students with the essential knowledge to navigate the business world. This book helps readers understand key concepts such as financial statements, the stock market, and public companies, and shows how this knowledge can improve their job performance. By covering the basics of business, including terminology and trends, Business Essentials for Strategic Communicators enables communicators to speak the language of business and contribute more effectively to their organizations. This practical guide is ideal for those looking to enhance their skills in a rapidly changing business environment.

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