D, Robert J Ristino Ph

Integrated Strategic Communication

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ISBN 13:
9781477599624
author:
D, Robert J Ristino Ph
format:
Paperback
publisher:
Createspace
language:
English
Publication Year:
2013
Pages:
188
Dimensions:
22.9 x 15.2 x 1 centimetres (0.2
Genre:
Arts & Photography, Language Arts, Communication Studies,
Condition:
New
Availability:
Item usually sent within 7 working days
£11.94

Description

Integrated Strategic Communication: A 10-step model for organizing and integrating communication strategies in support of strategic initiatives.

This field-tested approach draws on the author's 40 years of experience in public relations, marketing communications, and developing effective communication campaigns. The model is based on five fundamental principles: sending the right message, using the right medium, to the right audience, at the right time and at the right place.

The book explores two main themes: the need for organizations to be actively engaged in the public arena when managing issues and initiatives vital to their self-interest, and the strategic use of integrated communication to influence and win the support of key publics concerned with those issues and initiatives.

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