Mahoney, James

Strategic Communication: Campaign Planning

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ISBN 13:
9781032329734
author:
Mahoney, James
format:
Paperback
publisher:
Taylor & Francis Ltd
language:
English
Publication Year:
2023
Pages:
278
Dimensions:
24.4 x 17 x 1.6 centimetres (0.5
Genre:
Business, Communication, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£50.27

Description

Strategic Communication Campaign Planning by James Scott Mahoney is a comprehensive guide to planning and implementing effective communication strategies. It explores the principles behind strategic communication and provides practical steps for researching, planning, writing, evaluating, and implementing a communication strategy. This revised edition includes new international cases, discussion questions, chapter exercises, and in-theory panels that demonstrate key theories and their links to practice. The book offers accessible and comprehensive coverage, making it an ideal resource for students of professional communication and professionals transitioning into the field of Strategic Communication. With its focus on real-life applications and practical exercises, this book provides a valuable tool for anyone looking to develop their strategic communication skills.

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