Easter, Michael
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
- ISBN 13:
- 9781035411160
- author:
- Easter, Michael
- format:
- Hardback
- publisher:
- Headline Home
- language:
- English
- Publication Year:
- 2023
- Pages:
- 304
- Dimensions:
- 23.6 x 15.6 x 2.8 centimetres (0
- Genre:
- Biography, Adventurers & Explorers, Health & Wellbeing,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Michael Easter's latest book explores the concept of the "scarcity loop", a psychological mechanism that drives our desire for more. This ancient mechanism, left over from our ancestors' need to constantly seek and consume, is being exploited by modern technology and institutions to create "scarcity brain".
According to Easter, the problem lies not with our individual desires, but with the triggers that lead us into low-reward cravings. He traveled the world to consult with innovators and scientists who are finding surprising solutions to this problem. This book offers a fresh perspective on how to break free from the scarcity loop and develop a healthier mindset.
With a focus on practical strategies and real-world examples, Easter provides a comprehensive guide to rewiring your habits and thriving with enough. A thought-provoking exploration of the psychology behind our desires, this book is a valuable resource for anyone looking to make positive changes in their life.
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