Shin, JaeHwa
Public Relations Theory: Capabilities and Competencies
- ISBN 13:
- 9780470659311
- author:
- Shin, JaeHwa
- format:
- Paperback / softback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2020
- Pages:
- 400
- Dimensions:
- 25.2 x 18.1 x 2.3 centimeters (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Public Relations Theory: Capabilities and Competencies is a comprehensive overview of major theoretical perspectives in public relations. Authors Jae-Hwa Shin and Robert Heath explore how various approaches have evolved to address changing societal, cultural, technological, and media environments. The book examines key theories such as excellence theory, contingency theory, rhetorical theory, and critical theory, as well as issues management, crisis management, risk management, and conflict management in public relations. It also discusses the importance of public relations ethics and how to define "the public" or "relationships" in this field. This authoritative work provides insight into future directions for public relations theory, taking into account diversity, technology, and global identity.
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