Brunner, Brigitta R.

Public Relations Theory: Application and Understanding

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ISBN 13:: 9781119373155
author:: Brunner, Brigitta R.
format:: Paperback / softback
publisher:: John Wiley & Sons Inc
language:: English
Publication Year:: 2019
Pages:: 272
Dimensions:: 25.3 x 18 x 1.4 centimetres (0.4
Genre:: Business,Marketing, Advertising,
Condition:: New
Availability:: Item usually sent within 10 working days

£36.06

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Description

Description

Public Relations Theory Application and Understanding by Brigitta R. Brunner is a comprehensive guide to applied PR theory in the 21st century. This informative text helps readers understand the central principles and theoretical components of public relations, as well as their practical applications in actual situations. The book explores how organizations and individuals integrate theory into a public relations framework, examining each function's potential challenges and opportunities. Chapters written by recognized experts on each topic provide knowledge on when and why appropriate theories are applied, along with examples in practice and discussion questions for further consideration. With its unique structure, which arranges chapters by function rather than theory, this text offers a clear understanding of how multiple theories can be applied to each public relations function. It provides comprehensive treatment of topics such as social and emerging media, globalization, public diplomacy, corporate and investor relations, and others, ensuring relevant and timely coverage of contemporary PR issues.

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