Johnston, Jane
Public Relations: Theory and Practice
- ISBN 13:
- 9781743314036
- author:
- Johnston, Jane
- format:
- Paperback
- publisher:
- Allen & Unwin
- language:
- English
- Publication Year:
- 2014
- Pages:
- 440
- Dimensions:
- 22.9 x 17.7 x 2.8 centimetres (0
- Genre:
- Nonfiction, Social Sciences, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Public Relations Theory and Practice by Jane Johnston and Mark Sheehan is an introduction to professional practice in the field of public relations. It outlines the core principles of public relations in business, government, and the third sectors, providing guidance on developing effective strategies and evaluating successful campaigns. The book draws on a range of communication and public relations theories to discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from around the world, including Australia, New Zealand, Asia, and other countries. Substantially revised to include new chapters on social media, tactics, integrated marketing communication, risk, crisis communication, public relations history, corporate and investor public relations, and law, this book provides a comprehensive understanding of public relations processes and practices.
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