Poundstone, William
Priceless: The Hidden Psychology of Value
- ISBN 13:
- 9781851688296
- author:
- Poundstone, William
- format:
- Paperback
- publisher:
- Oneworld Publications
- language:
- English
- Publication Year:
- 2011
- Pages:
- 344
- Dimensions:
- 19.7 x 12.8 x 2.6 cm
- Genre:
- Consumerism
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
Priceless: The Hidden Psychology of Value explores how we perceive value and why businesses set the prices we pay. Bestselling author William Poundstone reveals the secrets that multinationals are willing to pay millions for from so-called price consultants.
Conventional economics often gets it wrong, and this book exposes the irrationality of our decision-making. Rooted in the emerging field of behavioural decision theory, Poundstone sheds light on how global businesses are taking advantage of our biases.
From the cost of text messages to the pricing of music, Poundstone reveals the surprising factors that influence our spending habits. With a wealth of examples from major companies, this book is a thought-provoking analysis of the psychology of value.
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