Nahai, Nathalie
Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire)
- ISBN 13:
- 9781398602212
- author:
- Nahai, Nathalie
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 264
- Dimensions:
- 21.6 x 13.9 x 1.5 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Business Unusual: Building Resilient Organizations in Uncertain Times In today's fast-changing business landscape, leaders face unprecedented challenges. As economic uncertainty and societal tensions rise, organizations must adapt to new expectations from customers and employees alike. This book provides valuable insights into the psychology behind consumer behavior and communication, helping you build a resilient business that prioritizes trust, employee engagement, and contextually relevant branding. Nathalie Nahai shares practical strategies for developing a future-proof brand that resonates with people both within and outside the organization. With real-life case studies of trailblazing companies, you'll learn how to avoid "woke-washing" and create a genuine connection with your audience. By applying the principles outlined in Business Unusual, you can navigate the complexities of digital-first communication and build a business that truly connects with its values-driven audience. 264 pages, paperback edition.
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