Ramadan, Al
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
- ISBN 13:
- 9780349411361
- author:
- Ramadan, Al
- format:
- Paperback
- publisher:
- Little, Brown Book Group
- language:
- English
- Publication Year:
- 2016
- Pages:
- 272
- Dimensions:
- 23.4 x 15.7 x 2.1 centimetres (0
- Genre:
- Business, Finance & Law, Business, Business strategy,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Creating a new category is no longer enough to succeed in today's business landscape. Companies must now destroy old ones to make way for new ones. The examples of Uber, Salesforce.com, Airbnb, Workday, Tesla and Netflix demonstrate how this can be done. By creating entirely new business categories, these companies have disrupted traditional industries and established themselves as leaders.
Category Kings shows how entrepreneurs and established enterprises can define, develop and rule a category over time. Drawing on real-world examples, the book provides a framework for creating a legendary company by designing and dominating a new category. Understanding how to do this is crucial for building a successful business in today's fast-paced market.
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