Mebert, Andreas
Blue Ocean Strategy: How to Create Uncontested Market Space
- ISBN 13:
- 9781912128426
- author:
- Mebert, Andreas
- format:
- Paperback
- publisher:
- Taylor & Francis
- language:
- English
- Publication Year:
- 2017
- Pages:
- 98
- Dimensions:
- 5.25(w) x 7.75(h) x (d)
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Blue Ocean Strategy: A Creative Approach to Business Success In the world of business, competition can be a zero-sum game, where one company's success means another's failure. However, this traditional view of competition can be limiting. A new approach, known as the "blue ocean strategy," suggests that companies can outperform their competitors by not competing in crowded markets. Instead, they can identify new markets, or "blue oceans," where they can create unique products and gain a significant advantage. By avoiding traditional marketplaces and focusing on new opportunities, companies can create a unique market space that sets them apart from their competitors. This approach requires creative thinking and problem-solving, as companies must identify and exploit new markets that have not been previously served. By doing so, they can gain a significant competitive advantage and achieve long-term success. This book provides a comprehensive guide to the blue ocean strategy, offering practical advice and insights for businesses looking to innovate and succeed in today's competitive market.
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