Kennedy, Dan S.
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses (No B.S.)
- ISBN 13:
- 9781599186252
- author:
- Kennedy, Dan S.
- format:
- Paperback
- publisher:
- Entrepreneur Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 240
- Dimensions:
- 22.61 x 15.24 x 1.78 centimetres
- Genre:
- Business, Small Business, Business
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Direct marketing expert Dan Kennedy shares his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses, providing customer-getting and sales-boosting tactics for any business or sales career. By applying these rules, you'll learn how to cash in using unorthodox direct marketing strategies from exceptionally successful non-direct marketing businesses. You'll discover the importance of offering clear instructions, tracking, measurement, and accountability, as well as the need for strong copy and follow-up. Kennedy's approach is straightforward and results-driven, with a focus on no-cost brand-building and tough-minded discipline. With this book, you'll gain a deeper understanding of direct marketing and how to apply its principles to your business or professional practice.
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