Tiffany, Jenna
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
- ISBN 13:
- 9781789667417
- author:
- Tiffany, Jenna
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 320
- Dimensions:
- 23.5 x 15.8 x 1.9 centimeters (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Learn how to create an effective marketing strategy for your business with this practical and adaptable framework. Award-winning thought-leader Jenna Tiffany shares her expertise on why strategy is important, how to create it, and how to measure its success.
This book offers a clear and easy-to-follow overview of the key models and frameworks that can be used to analyze the marketing environment, including segmentation, targeting, and positioning. It also discusses common challenges and provides pre-emptive tools for avoiding them.
With practical guidance and supported by short tasks to complete throughout, this book creates a step-by-step framework for creating a marketing strategy that can be applied to any industry or business.
Related Products
Related Products
Strategic Content Marketing: Creating Effective Content in Practice
Farkas, Dan
Blue Ocean Strategy: How to Create Uncontested Market Space
Mebert, Andreas
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Kingsnorth, Simon
The Quick Guide to Effective Strategy: How to find and exploit the opportunities, and overcome the obstacles, that chaos and uncertainty create
Lawrence, Craig
MARKETING CONCEPTS AND STRATEGIES 9E
Dibb, Sally