Farkas, Dan
Strategic Content Marketing: Creating Effective Content in Practice
- ISBN 13:
- 9781032438481
- author:
- Farkas, Dan
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2024
- Pages:
- 266
- Dimensions:
- 24.6 x 17.4 x 1.5 centimetres (0
- Genre:
- Business, Communication, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Strategic Content Marketing: Creating Effective Content in Practice offers a comprehensive guide to planning and implementing an effective content marketing strategy. This book combines established theory with real-world case studies and examples, providing insights into the practical application of content marketing concepts. You'll learn about the definition, purpose, and implementation of a content marketing programme, as well as its relationship with broader marketing strategies and how to create persuasive content. The book also covers the most effective forms of content marketing, including digital and B2B approaches, and provides guidance on measuring their effectiveness. Suitable for advanced students and practicing professionals studying content marketing, inbound marketing, marketing communications, and related fields, this text is accompanied by online resources, including instructor teaching slides, images, templates, and test bank questions.
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