Inge, Christina
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
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- ISBN 13:
- 9781398606593
- author:
- Inge, Christina
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 336
- Dimensions:
- 23.4 x 15.8 x 1.8 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Create an agile and forward-looking marketing strategy with data at its core. Marketing Metrics by Christina Inge provides a clear guide to implementing a data-first approach, from early-stage adoption to advanced customization. With real-world examples from organizations like Coca-Cola and Mercedes-Benz, this book shows how to leverage consumer data for customer-centric marketing, establish the ROI of channels and campaigns, and create data-driven product strategies.
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