Rackley, Jerry
Marketing Analytics Roadmap: Methods, Metrics, and Tools
- ISBN 13:
- 9781484202609
- author:
- Rackley, Jerry
- format:
- Paperback
- publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- language:
- English
- Publication Year:
- 2015
- Pages:
- 168
- Dimensions:
- 23.4 x 15.6 x 0.9 centimetres (0
- Genre:
- Professional & Vocational, Business, Management,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
For those seeking to measure and manage their marketing efforts with greater precision, this book provides a comprehensive guide. Marketing Analytics Roadmap: Methods, Metrics, and Tools explains how to apply analytics to create actionable insights that drive business results. By mastering the fundamentals of marketing analytics, sales and marketing teams can eliminate guesswork and make data-driven decisions that inform big-picture strategies. The book covers essential topics such as creating effective metrics, structuring dashboards, and leveraging industry-leading tools to optimize marketing performance. With this knowledge, marketers can acquire-and keep-more customers, while also contributing to the organization's broader decision-making process.
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