Baig, Mirza Rahim
Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python
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- ISBN 13:
- 9781800560475
- author:
- Baig, Mirza Rahim
- format:
- Paperback / softback
- publisher:
- Packt Publishing Limited
- language:
- English
- Publication Year:
- 2021
- Pages:
- 636
- Dimensions:
- 23.5 x 19.1 x 3.3 centimeters (1
- Genre:
- Computers, Programming, Python,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Data Science for Marketing Analytics: A Practical Guide to Forming a Killer Marketing Strategy Through Data Analysis with Python
Unlock the power of data to drive your marketing strategy with this comprehensive guide. By working with real-world datasets and tackling engaging exercises, you'll develop practical skills in data analysis and machine learning using Python.
Learn how to clean, explore, and visualize data, implement machine learning algorithms, and build models to make predictions. You'll gain the knowledge, skills, and confidence to apply data science techniques to your marketing data and improve your decision-making.
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