Brian Clifton
Advanced Web Metrics with Google Analytics
- ISBN 13:
- 9781118168448
- author:
- Brian Clifton
- format:
- Paperback
- publisher:
- Sybex
- language:
- English
- Publication Year:
- 2012
- Pages:
- 600
- Dimensions:
- 7.30 (w) x 9.20 (h) x 1.50 (d)
- Genre:
- Web Site Management, Internet & World Wide Web - General & Miscellaneous, E-Commerce - Management, Data Warehousing & Mining
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Get the most out of your website with Google Analytics. This updated guide helps you track social and mobile visitors, use advanced segmentation displays, and set up multi-dashboard configurations to gain a deeper understanding of your online business.
Learn how to implement new methods and concepts, including tracking dynamic web pages, banners, outgoing links, and contact forms. The book also covers case studies on optimizing pay-per-click accounts, integrating AdSense, and using ad version testing.
With detailed best-practices implementation guides and expert advice, you'll be able to make the most of Google Analytics and take your website to the next level.
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