Sorger, Stephan
Marketing Analytics
- ISBN 13:
- 9781481900300
- author:
- Sorger, Stephan
- format:
- Paperback
- publisher:
- Createspace
- language:
- English
- Publication Year:
- 2013
- Pages:
- 500
- Dimensions:
- 188mm X 28mm
- Genre:
- 18.8 x 2.79 x 24.64 centimetres, Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Marketing Analytics: Strategic Models and Metrics provides marketers with practical tools to inform strategic decision-making. With over 500 pages of text, this comprehensive guide covers a wide range of decision models and metrics.
The book includes step-by-step instructions on key techniques such as market segmentation, conjoint analysis, and forecasting, along with real-world examples of how organizations are applying these models and metrics in practice.
Divided into 12 chapters, the book covers topics from market insight to business operations, providing a thorough understanding of marketing analytics and its role in driving revenue and results for businesses.
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