Stratton, Emma
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
- ISBN 13:
- 9781774584088
- author:
- Stratton, Emma
- format:
- Paperback
- publisher:
- Page Two Press
- language:
- English
- Publication Year:
- 2024
- Pages:
- 212
- Dimensions:
- 20.3 x 13.3 x 1.2 centimetres (0
- Genre:
- Business, Communication, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Make It Punchy: A Practical Guide to Writing Simple Tech Messaging That Wins Hearts, Minds & Markets
Effective B2B tech marketing is about more than just technical jargon - it's about resonating with buyers on a human level. In this practical guide, Emma Stratton shows you how to break down the noise and get your message across in a clear, concise way. With proven techniques and real-world examples, you'll learn how to engage your customers, involve your team, and stand out from the competition.
From strategy sessions to product launches, Make It Punchy provides a step-by-step approach to crafting a compelling tech messaging that drives results. With its focus on simplicity, clarity, and impact, this book is a must-have for anyone looking to improve their B2B tech marketing.