Stratton, Emma

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

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ISBN 13:
9781774584088
author:
Stratton, Emma
format:
Paperback
publisher:
Page Two Press
language:
English
Publication Year:
2024
Pages:
212
Dimensions:
20.3 x 13.3 x 1.2 centimetres (0
Genre:
Business, Communication, Business,
Condition:
New
Availability:
Item usually sent within 5 working days
£16.90

Description

Make It Punchy: A Practical Guide to Writing Simple Tech Messaging That Wins Hearts, Minds & Markets

Effective B2B tech marketing is about more than just technical jargon - it's about resonating with buyers on a human level. In this practical guide, Emma Stratton shows you how to break down the noise and get your message across in a clear, concise way. With proven techniques and real-world examples, you'll learn how to engage your customers, involve your team, and stand out from the competition.

From strategy sessions to product launches, Make It Punchy provides a step-by-step approach to crafting a compelling tech messaging that drives results. With its focus on simplicity, clarity, and impact, this book is a must-have for anyone looking to improve their B2B tech marketing.

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