Ainsley, Claire
The new working class: How to win hearts, minds and votes
- ISBN 13:
- 9781447344186
- author:
- Ainsley, Claire
- format:
- Paperback / softback
- publisher:
- Policy Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 176
- Dimensions:
- 138 mm X 216 mm
- Genre:
- Nonfiction, Politics, General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The New Working Class: How to Win Hearts, Minds and Votes by Claire Ainsley Recent events in the UK have highlighted the erosion of traditional class identities and the decoupling of class from political identity. Despite this, many people still identify as working class. This insightful book explores who is now considered working class and how political parties can reconnect with voters to regain trust. Based on the opinions and voices of lower and middle income voters, Ainsley proposes practical recommendations for addressing the issues faced by the 'new working class'. By outlining the composition, values, and attitudes of this group, she provides a nuanced understanding of their needs and interests. This book offers a valuable analysis of how political parties can adapt to the changing landscape of British politics. By examining the characteristics and concerns of the new working class, Ainsley aims to inform a more effective approach for political parties seeking to win over this key demographic.