Ragas, Matthew W.

Business Acumen for Strategic Communicators: A Primer

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ISBN 13:
9781838676629
author:
Ragas, Matthew W.
format:
Paperback
publisher:
Emerald Publishing Limited
language:
English
Publication Year:
2021
Pages:
336
Dimensions:
22.4 x 14.7 x 1.8 centimetres (0
Genre:
Professional & Vocational, Business, Management,
Condition:
New
Availability:
Item usually sent within 10 working days
£30.20

Description

Business Acumen for Strategic Communicators A Primer by Matthew W. Ragas and Ron Culp is a comprehensive guide to essential business knowledge for communicators. This book provides a critical primer for the world of business, covering key concepts such as organizational agility, business models, rules and regulations, financial statements, and more. Written for communicators by communicators, the book features expert insight essays from senior communications leaders, along with case studies, interviews, key terms, and cutting-edge research. Brands such as Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target, and YMCA of America are profiled in real-world examples. With this book, you'll gain the critical business literacy skills needed to serve with success as strategic counselors to organizational leaders, clients, and business partners.

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