Marcos, Dr Javier
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
- ISBN 13:
- 9780749482756
- author:
- Marcos, Dr Javier
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 352
- Dimensions:
- 16.76 x 1.78 x 23.88 centimetres
- Genre:
- Business, Sales, General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Implementing Key Account Management offers a practical guide to rolling out a functional key account management programme. It provides an integrated framework for businesses to design or further develop strategic customer management programmes, helping them overcome common obstacles. Written by leading experts in the field, this handbook draws on two decades of research and best practice from Cranfield University School of Management. The authors have designed and delivered programmes globally for prominent clients, including Rolls-Royce, Unilever, Vodafone, and The Economist. This book is a rigorously researched resource that provides a well-grounded approach to implementing key account management programmes. With its focus on practical application, Implementing Key Account Management is an essential guide for businesses looking to develop effective customer management strategies.
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