McDonald, Malcolm
Malcolm McDonald on Key Account Management
- ISBN 13:
- 9780749480776
- author:
- McDonald, Malcolm
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2017
- Pages:
- 248
- Dimensions:
- 23.39 x 15.6 x 1.32 centimetres
- Genre:
- Business, Marketing, General,
- Condition:
- New
- supplier_id:
- 9
- Availability:
- Item usually sent within 10 working days
Description
Key to Market Share and Revenue Growth: A Step-by-Step Guide to Winning, Retaining and Developing Key Accounts
Malcolm McDonald on Key Account Management explores the challenges of managing key accounts, customers who drive growth and profitability for suppliers. By understanding and effectively serving these critical clients, businesses can unlock significant market share and revenue potential.
This book offers a practical, step-by-step approach to best practice in key account management, drawing on over 20 years of research, teaching and consulting experience from its authors. With clear, concise guidance, it helps businesses of all sizes improve their relationships with their most important customers and create value that drives long-term success.
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