Fader, Peter S
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- ISBN 13:
- 9781613630907
- author:
- Fader, Peter S
- format:
- Paperback / softback
- publisher:
- Wharton Digital Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 136
- Dimensions:
- 21.6 x 14 centimetres (0.18 kg)
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Customer Centricity Playbook offers actionable insights to drive immediate value in your business. By understanding customer lifetime value and how to think about it, you can develop a customer-centric strategy that sets you apart from the competition.
Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms provide a 360-degree analysis of all the elements that support customer centricity within an organization. You'll learn how to finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity.
By applying the principles outlined in this book, you can foster a culture that sustains customer centricity and understand the link between customer lifetime value and market valuation. This is a valuable resource for anyone looking to improve their business by focusing on the right customers for strategic advantage.
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