Lepore, Jill
If Then: How One Data Company Invented the Future
- ISBN 13:
- 9781529386172
- author:
- Lepore, Jill
- format:
- Paperback / softback
- publisher:
- John Murray Publishers Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 432
- Dimensions:
- 19.6 x 12.8 x 3.4 centimeters (0
- Genre:
- Computers, Server & Database, General Database,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The story of Simulmatics Corporation is one of the most fascinating and unsettling tales of the 20th century. Founded in 1959, this pioneering data company used computers to predict and direct human behavior, deploying its "People Machine" for clients including major news outlets and government agencies. Jill Lepore's book, If Then, uncovers the almost unbelievable story of Simulmatics and its impact on politics, media, and society. The author, a distinguished Harvard historian and New Yorker staff writer, sheds light on the women behind this long-vanished corporation and its role in shaping the world we live in today. By examining the archives and uncovering the secrets of Simulmatics, Lepore reveals how this company invented the future by building the machine that now traps us. A riveting and thought-provoking read, If Then is a worthwhile read for anyone interested in the history of technology and its influence on society.
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