Lepore, Jill

If Then: How One Data Company Invented the Future

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ISBN 13:
9781529386158
author:
Lepore, Jill
format:
Hardback
publisher:
John Murray Publishers Ltd
language:
English
Publication Year:
2020
Pages:
432
Dimensions:
23.8 x 15 x 4 centimeters (0.68
Genre:
Computers, Server & Database, General Database,
Condition:
New
Availability:
Item usually sent within 10 working days
£15.55

Description

The story of Simulmatics Corporation is one of innovation and manipulation. Founded in 1959, this pioneering data company used computers to predict and direct human behavior, deploying its "People Machine" for clients including presidential campaigns, major news outlets, and government agencies. Distinguished Harvard historian Jill Lepore unearths the almost unbelievable story of Simulmatics from the archives, shedding light on the women behind it. Her book reveals how this long-vanished corporation invented the future by building the machine in which we now find ourselves trapped and tormented, algorithm by algorithm. Lepore's riveting account is a sobering reminder of the power of data science to shape our world.

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