Douglas K. Smith, David Robinson, Robert C. Alexander
Fumbling the Future : How Xerox Invented, Then Ignored, the First Personal Computer
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- ISBN 13:
- 9781583482667
- author:
- Douglas K. Smith, David Robinson, Robert C. Alexander
- format:
- Paperback
- publisher:
- iUniverse
- language:
- English
- Publication Year:
- 1999
- Pages:
- 276
- Genre:
- Engineering & Technology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Xerox invented personal computing, but its success was short-lived. Fumbling the Future reveals how one of America's leading corporations created the technology for a rapidly growing market, only to misjudge its potential. The story is a cautionary tale about innovation within large corporate structures and the human factors that shape an idea's fate. It explores how talents, hopes, fears, habits, and prejudices can influence the outcome of even the most promising ideas. This book offers a timely parable for our era, where technological creativity and economic change are crucial to competitiveness.
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