Airey, David
Identity Designed: The Definitive Guide to Visual Branding
- ISBN 13:
- 9781631595943
- author:
- Airey, David
- format:
- HardBack
- publisher:
- Rockport Publishers
- language:
- English
- Publication Year:
- 2019
- Pages:
- 240
- Dimensions:
- 216mm X 254mm
- Genre:
- Arts & Photography, Architecture & Design, Buildings,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
For designers and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is a comprehensive guide to visual branding. Written by renowned designer David Airey, this book formalizes the process and benefits of brand identity design, showcasing a range of high-caliber projects from top design studios.
Through in-depth analysis and real-world examples, Identity Designed explores the history and importance of branding, contemporary best practices, and how to exceed client expectations. You'll learn how to conduct research, define strategy, generate ideas, develop touchpoints, and implement style guides, as well as futureproof your designs.
With a substantial collection of projects from leading design studios, this book is a valuable resource for anyone looking to improve their work with a greater understanding of how good design is good business.
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