Cutroni, Justin
Google Analytics
- ISBN 13:
- 9780596158002
- author:
- Cutroni, Justin
- format:
- Paperback
- publisher:
- OReilly Media
- language:
- English
- Publication Year:
- 2010
- Pages:
- 224
- Dimensions:
- 23.5 x 18 x 1.3 cm
- Genre:
- Computers / Electronic Commerce
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Get the most out of Google Analytics with this practical guide. Learn how to track different market segments and analyze conversion rates, as well as advanced techniques such as marketing-campaign tracking.
This hands-on book provides complete code samples for web developers and explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works and configure it to measure data most relevant to your business goals.
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