Alhlou, Feras

Google Analytics Breakthrough: From Zero to Business Impact

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ISBN 13:
9781119144014
author:
Alhlou, Feras
format:
HardBack
publisher:
Wiley
language:
English
Publication Year:
2016
Pages:
624
Dimensions:
7.50(w) x 9.40(h) x 1.70(d)
Genre:
Business Textbook
Condition:
New
Availability:
Item usually sent within 20 working days
£35.86

Description

Get a complete understanding of Google Analytics and drive business impact with this comprehensive guide. From measurement strategy to optimization, this book demystifies the full range of Google Analytics features and configurations, providing a best-practices foundation for digital performance analysis.

Learn how to unlock hidden functionality, avoid common pitfalls, and develop next-generation tracking and analysis strategies. Discover how to campaign-tag inbound links, master Google Tag Manager, set up goals and Enhanced Ecommerce tracking, and create audience segments that map to your audience constituencies.

Gain a more complete view of your digital performance and begin driving more success with practical instruction and expert perspectives on the full range of implementation and reporting skills.

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