Davis, Joel J
Google Analytics Demystified (4th Edition)
- ISBN 13:
- 9781545486917
- author:
- Davis, Joel J
- format:
- Paperback
- publisher:
- Createspace Independent Publishing Platform
- language:
- English
- Publication Year:
- 2018
- Pages:
- 774
- Dimensions:
- 25.4 x 17.8 x 3.9 centimetres (1
- Genre:
- Computers, Artificial Intelligence, Business,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Improve your digital properties with confidence using Google Analytics Demystified. This comprehensive guide covers the latest features and updates to the platform, making it easy to understand and apply the data to drive success.
The 4th edition of this book focuses on new metrics, support for Intelligence Questions, and the Global Site Tag tracking code, providing practical examples and real-world orientation. You'll learn how to interpret and strategically apply Google Analytics data to improve your online performance without getting bogged down in technical details.
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