Kit Yarrow
Decoding the New Consumer Mind: How and Why We Shop and Buy
- ISBN 13:
- 9781118647684
- author:
- Kit Yarrow
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 224
- Dimensions:
- 16.4 x 2.4 x 23.6 cm
- Genre:
- Business, Finance & Law, Management, Distribution
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Discover the psychology behind modern consumer behavior and how it's changing the way we shop. Kit Yarrow, a leading expert in consumer psychology, shares surprising insights into the motivations and behaviors of shoppers, revealing the trends that define our transformed behavior. From the impact of technology on shopping experiences to the role of emotions and individualism in shaping our relationships with brands and retailers, Yarrow provides practical strategies for marketers to tap into this new consumer psychology. Learn how to combine innovation with authenticity and integrity to enhance brand image, win love and loyalty, and deliver emotionally intense yet uncomplicated experiences. Armed with these insights, marketers can connect more effectively with consumers, driving profit and success across the organization.
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