Barden, P
Decoded 2e: The Science Behind Why We Buy
- ISBN 13:
- 9781119673088
- author:
- Barden, P
- format:
- Paperback / softback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2022
- Pages:
- 336
- Dimensions:
- 22.4 x 15.2 x 1.8 centimetres (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. By understanding why people buy, you can develop more effective marketing practices to reach your target audience. This book provides a practical framework and guidelines for applying science to your marketing efforts, helping you to make informed decisions about brand management, strategy, and new product development.
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