Lindstrom, Martin
Buyology: How Everything We Believe About Why We Buy is Wrong
- ISBN 13:
- 9781847940131
- author:
- Lindstrom, Martin
- format:
- Paperback
- publisher:
- Random House Business
- language:
- English
- Publication Year:
- 2009
- Pages:
- 256
- Dimensions:
- 129mm X 198mm
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Buyology: How Everything We Believe about Why We Buy is Wrong Martin Lindström's groundbreaking study reveals the surprising truth about what influences our purchasing decisions. Using the latest brain-scanning technology and involving over 2000 volunteers, Lindström sets out to challenge our assumptions about advertising and consumer behaviour. The results are both startling and thought-provoking, showing how our perceptions are often shaped by factors beyond our conscious awareness. From the power of scent to the impact of subliminal advertising, Lindström's research sheds new light on the complex factors that drive our purchasing decisions. By exploring the intricate relationships between our memories, emotions, and choices, Lindström offers a fresh perspective on the way we buy and why we buy. This book is a fascinating exploration of the psychology behind consumer behaviour, sure to challenge your thinking and insights.
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