Hwang, Yoon Hyup
Hands - On Data Science for - Marketing: Improve your - marketing strategies with - machine learning using - Python and R
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- ISBN 13:
- 9781789346343
- author:
- Hwang, Yoon Hyup
- format:
- Paperback
- publisher:
- Packt Publishing
- language:
- English
- Publication Year:
- 2019
- Pages:
- 464
- Dimensions:
- 23.5 x 19.1 x 2.4 centimetres (0
- Genre:
- Computers, Artificial Intelligence, Computers,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Learn to optimize your marketing strategies with machine learning using Python and R. This comprehensive guide helps you understand how data science drives successful marketing campaigns.
Discover how to extract insights from your data, use machine learning for better customer engagement, retention, and product recommendations, and create more targeted and personalized marketing strategies.
By the end of this book, you'll be experienced in various data science and machine learning techniques, enabling you to run and manage successful marketing campaigns for your business.
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