Grigsby, Mike
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
- ISBN 13:
- 9781398608191
- author:
- Grigsby, Mike
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 336
- Dimensions:
- 21.7 x 13.6 x 1.8 centimetres (0
- Genre:
- Business, Consumer Behavior, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
This comprehensive guide takes you step-by-step through key marketing challenges, providing clear explanations of how to apply different analytical models. You'll learn how to leverage predictive techniques to measure and improve marketing performance, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand.
With its accessible language and simplified methodologies, this revised edition is ideal for anyone looking to optimize their marketing analytics. The book includes a glossary of key terms, supporting resources such as datasets and presentation slides, and a test bank of self-test questions to help you put your knowledge into practice.
Related Products
Related Products
Data Analytics for Marketing: A practical guide to analyzing marketing data using Python
DiazBérrio, Guilherme
Making Data Visual: A Practical Guide to Using Visualization for Insight
Fisher, Danyel
Marketing Analytics: Data-driven Techniques with Microsoft Excel
Wayne L. Winston
Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python
Baig, Mirza Rahim
Learning Analytics: Using Talent Data to Improve Business Outcomes
Hall, Cristina