Mehta, Nick

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

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ISBN 13:
9781119167969
author:
Mehta, Nick
format:
HardBack
publisher:
Wiley
language:
English
Publication Year:
2018
Pages:
256
Dimensions:
6.30(w) x 9.10(h) x 1.20(d)
Genre:
Management Textbook
Condition:
New
Availability:
Item usually sent within 4 working days
£19.54

Description

The Customer Success movement is transforming the way businesses approach customer relationships. In the past, companies focused on sales and marketing, but with the rise of cloud deployments and competitive options, customers now have the power to drive their own success. To achieve success, B2B vendors must deliver value to their clients, and this is where customer success teams come in. This book provides a comprehensive guide to building a customer success strategy, implementing an action plan, and structuring the organization to drive adoption, renewals, and advocacy. By understanding the context of the customer success movement and implementing the right strategies, businesses can protect recurring revenue and create a customer for life. By enabling customers to realize value in your products, you're not only protecting recurring revenue but also creating a loyal customer base. With expert guidance, you'll be able to build a customer success strategy that drives results and sets your business up for success.

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