Moore, Geoffrey A.
Crossing the Chasm: Marketing and selling technology products to mainstream customers: Marketing and Selling Technology Products to Mainstream Customers
- ISBN 13:
- 9781841120638
- author:
- Moore, Geoffrey A.
- format:
- Paperback
- publisher:
- Capstone
- language:
- English
- Publication Year:
- 1998
- Pages:
- 222
- Genre:
- Engineering: general
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Understanding the challenges of transitioning from a traditional business model to a high-tech market requires a new approach to marketing. Crossing the Chasm by Geoffrey A. Moore offers practical insights into this revolutionary new model, providing a comprehensive guide for businesses looking to adapt to the digital age.
Updated to include in-depth coverage of the Internet and World Wide Web, this revised edition of Crossing the Chasm provides valuable guidance for companies navigating the complexities of the high-tech market. With its focus on practical applications and real-world examples, this book is an essential resource for anyone looking to stay ahead of the curve.
Based on a groundbreaking new model, Crossing the Chasm is a landmark work that has become a standard reference for businesses in the high-tech sector. Its updated edition ensures that readers have access to the latest knowledge and expertise, making it an invaluable resource for anyone looking to succeed in this rapidly evolving market.
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