Kotler, Philip
Marketing 5.0: Technology for Humanity
- ISBN 13:
- 9781119668510
- author:
- Kotler, Philip
- format:
- Hardback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2021
- Pages:
- 224
- Dimensions:
- 23.1 x 16 x 2.8 centimeters (0.6
- Genre:
- Business, Accounting, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Discover how technology can help marketers make a positive impact in the world. Philip Kotler's latest work, Marketing 5.0 Technology for Humanity, explores the evolving landscape of marketing and provides actionable recommendations for integrating technological advancements with changing consumer behavior.
This book covers key topics such as artificial intelligence, agile marketing, and the future of customer experience, offering unique insights into how businesses can adapt to shifting market conditions. With its focus on making a difference through effective marketing strategies, Marketing 5.0 is an essential resource for marketers looking to stay ahead in today's fast-paced business environment.
Perfect for both traditional and digital marketers, as well as students and teachers of marketing and business, this book provides a fresh perspective on the fundamentals of marketing and its role in driving positive change.
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